PRIVACY POLICY
Last Updated: [DATE]
Trackore (“Trackore”, the “Company”, “we”, “our”, or “us”) is committed to protecting the privacy of individuals whose personal information we collect, use, or disclose.
This Privacy Policy explains how we collect, use, disclose, and safeguard personal information through:
our website located at www.trackore.com
our logistics tracking and supply chain visibility platform (the “Platform”)
related communications and services.
This Privacy Policy is designed to comply with the Personal Information Protection and Electronic Documents Act (PIPEDA) and other applicable Canadian privacy laws.
1. Accountability
Trackore is responsible for personal information under its control.
We have designated a Privacy Officer who is responsible for overseeing compliance with this Privacy Policy and applicable privacy legislation.
Privacy inquiries may be directed to:
Privacy Officer
Trackore Inc.
1 Yonge St., Suite 1903
Toronto, Ontario, Canada
M5E 1E5
privacy@trackore.com
2. Personal Information We Collect
“Personal information” means information about an identifiable individual.
Trackore may collect the following categories of personal information.
Contact Information
When users contact us, request a call, or subscribe to communications, we may collect:
name
email address
phone number
job title
company name
country or location.
Account Information
If users create an account for the Platform, we may collect:
name
business email address
username and password
organization affiliation
role or permission level within the Platform.
Technical Information
When users visit the Website, we may collect:
IP address
browser type
operating system
referring URLs
pages viewed
time spent on the Website.
This information may be collected using cookies or analytics technologies.
Platform Operational Data
When organizations use the Platform, it may process operational data relating to logistics workflows such as:
shipment identifiers
product tracking information
operational timestamps
user actions within the platform.
This information is typically associated with business activities rather than individuals, but may occasionally include personal information where shipment or operational records reference identifiable persons.
Communications
If users communicate with us, we may retain records of communications, including:
emails
support requests
feedback submissions.
3. Purposes for Collecting Personal Information
We collect personal information for the following purposes:
Providing Services
To:
operate the Platform
authenticate users
administer user accounts
provide logistics tracking services.
Website Operations
To:
maintain and improve the Website
analyze website performance
understand user engagement.
Customer Support
To:
respond to inquiries
provide technical assistance
resolve service issues.
Business Communications
We collect and use personal information to:
provide information about our products and services;
respond to demonstration requests and follow-up inquiries; and
send service updates and relevant business communications.
As per Section 22 of the Website T&Cs, where we send commercial electronic messages, we do so in accordance with Canada's Anti-Spam Legislation (CASL), S.C. 2010, c. 23. You have the right to withdraw your consent to receive marketing communications from us at any time, at no cost, by:
clicking the unsubscribe link included in any commercial electronic message we send you; or
contacting our Privacy Officer directly at the details set out in Section 1 of this Privacy Policy.
We will process unsubscribe requests promptly and in any event within 10 business days, as required by CASL. Withdrawal of consent to marketing communications will not affect your ability to receive transactional or service-related communications that are necessary for the operation of your account or the Platform.
Security and Fraud Prevention
To:
monitor for suspicious activity
detect unauthorized access
maintain system security.
Legal Compliance
To comply with legal obligations or enforce our contractual rights.
4. Consent
Trackore collects, uses, and discloses personal information with the knowledge and consent of the individual, except where otherwise permitted or required by law.
Express consent is obtained through deliberate actions such as submitting a contact form or demo request, creating a Platform account, or opting in to marketing communications.
Implied consent is relied upon where the purpose of collection is obvious and an individual would reasonably expect their information to be used in the manner described. In a B2B context this includes:
a business representative providing contact details in the course of a professional inquiry, where follow-up would be reasonably anticipated; and
passive collection of technical information — including IP addresses, browser type, operating system, and session data — which is an inherent and reasonably expected aspect of operating any internet-based service.
Trackore does not rely on implied consent for sensitive personal information or for purposes beyond those described in this Privacy Policy.
Withdrawing consent — Individuals may withdraw consent at any time by contacting our Privacy Officer at the details in Section 1. Withdrawal will not affect the lawfulness of prior processing, but may limit our ability to provide certain services.
Where consent is not required — Trackore may collect or disclose personal information without consent in limited circumstances permitted by PIPEDA, including for legal proceedings, investigation of a breach of agreement, or as otherwise required by law.
5. Cookies and Tracking Technologies
The Website may use cookies or similar technologies to:
enable website functionality
analyze site usage
improve user experience
Users may control cookies through their browser settings.
Disabling cookies may affect certain Website functionality.
Along with cookies and similar tracking technologies, this Website uses web analytics tools and third-party tracking pixels. This includes the LinkedIn Insight Tag, which is operated by LinkedIn and tracks visitor interactions for analytics and advertising purposes. LinkedIn's privacy policy is available at www.linkedin.com/legal/privacy-policy.
6. Disclosure of Personal Information
Trackore does not sell personal information.
We may disclose personal information in the following circumstances.
Service Providers
We may disclose information to trusted service providers that assist in operating our business, including:
cloud hosting providers
analytics providers
customer support tools
email communication platforms.
These providers are contractually required to protect personal information.
Business Customers
Where the Platform is used by organizations, certain personal information may be accessible to the customer organization that administers the account.
Legal Requirements
We may disclose personal information where required to:
comply with applicable law
respond to lawful requests by authorities
protect the rights or safety of Trackore or others.
Business Transactions
Personal information may be transferred in connection with:
mergers
acquisitions
corporate restructuring
sale of company assets.
7. Cross-Border Transfers
Personal information may be stored or processed outside Canada, including in jurisdictions where Trackore or its service providers maintain facilities including the United States of America.
Where information is transferred internationally, it may be subject to the laws of those jurisdictions.
Trackore takes reasonable steps to ensure that personal information remains protected and safeguards are in place in accordance with this Privacy Policy including contractual protections with service providers and internal mechanisms.
8. Safeguards
Trackore implements reasonable administrative, technical, and physical safeguards to protect personal information against:
loss
theft
unauthorized access
disclosure
alteration.
Safeguards may include:
encryption
access controls
secure hosting infrastructure
employee confidentiality obligations.
However, no method of transmission or storage is completely secure.
9. Data Retention
Trackore retains personal information only as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce agreements. The following indicative retention periods apply:
Category
Retention Period
Contact form and demo inquiry data
24 months from date of submission, or until the individual requests deletion
Account information (active users)
For the duration of the account
Account information (closed accounts)
3 years following account closure
Platform operational data
For the duration of the applicable Platform Agreement, plus 3 years following termination
Technical and analytics data (IP addresses, browser data)
12 months from collection
Communications and support records
3 years from the date of the communication
Financial and billing records
7 years from the date of the transaction, in accordance with applicable tax and accounting requirements
Legal compliance records
As required by applicable law, which may exceed the periods above
Where personal information is no longer required for any of the above purposes, it will be securely deleted or anonymized in accordance with Trackore's internal data retention procedures.
Individuals may request deletion of their personal information at any time, subject to Trackore's legal obligations to retain certain records. Requests should be directed to the Privacy Officer using the contact details in Section 1.
10. Accuracy
Trackore takes reasonable steps to ensure that personal information is accurate, complete, and up to date for the purposes for which it is used.
Users may request corrections to their personal information.
11. Access and Correction Rights
Individuals may request access to personal information held by Trackore.
Requests may include:
confirmation of whether personal information is held
access to that information
correction of inaccurate information.
Requests may be submitted to the Privacy Officer.
Trackore may require identity verification before responding to requests. We will respond access requests within 30 days or notify the individual if an extension is required.
12. Complaints
Individuals who have concerns about Trackore’s privacy practices may contact our Privacy Officer.
If concerns cannot be resolved, individuals may file a complaint with the:
Office of the Privacy Commissioner of Canada
13. Children’s Privacy
The Website and Platform are intended for use by business users and are not directed toward individuals under the age of 16.
Trackore does not knowingly collect personal information from children.
14. Third-Party Links
The Website may contain links to third-party websites as per Section 5.
Trackore is not responsible for the privacy practices of those websites.
Users should review the privacy policies of those third parties.
15. Additional Rights for Individuals in the EEA, UK, and Switzerland
If you are located in the European Economic Area ("EEA"), the United Kingdom ("UK"), or Switzerland, the General Data Protection Regulation ("GDPR") or equivalent legislation may apply to the processing of your personal information.
Data Controller
Trackore Inc. is the data controller in respect of personal information collected through the Website and Platform. Contact details are set out in Section 1 of this Privacy Policy.
Legal Basis for Processing
Trackore relies on the following legal bases for processing personal information where GDPR applies:
Contract — to respond to demo requests, administer accounts, and provide requested services;
Legitimate interests — to operate and improve the Website, monitor security, prevent fraud, and conduct business-to-business marketing;
Legal obligation — to comply with applicable legal requirements; and
Consent — for non-essential cookies and tracking technologies. Consent may be withdrawn at any time without affecting the lawfulness of prior processing.
Your Additional Rights
In addition to the rights described in Section 11, individuals in the EEA, UK, and Switzerland have the right to:
request erasure of their personal information;
request restriction of processing in certain circumstances;
receive their personal information in a portable, machine-readable format (data portability);
object to processing based on legitimate interests, including for direct marketing purposes;
not be subject to solely automated decision-making that produces significant legal effects (Trackore does not currently engage in such processing); and
lodge a complaint with their local supervisory authority. In the UK, this is the Information Commissioner's Office at www.ico.org.uk.
To exercise any of these rights, contact our Privacy Officer at the details in Section 1. We will respond within one month, with a possible extension of up to two additional months for complex requests. Identity verification may be required.
International Transfers
Canada holds an adequacy decision from the European Commission, permitting transfers of personal information from the EEA to Canada without additional safeguards. Where Trackore transfers data to third-party service providers outside Canada or the EEA, including in the United States, appropriate safeguards are applied, such as Standard Contractual Clauses or equivalent data processing agreements. Contact our Privacy Officer for further details.
16. Changes to This Privacy Policy
Trackore may update this Privacy Policy from time to time.
Updated versions will be posted on the Website with the revised “Last Updated” date. For material changes, the Company will provide reasonable notice prior to the changes taking effect.
17. Breach Notification
In the event of a breach of security involving personal information that creates a real risk of significant harm to an individual, Trackore will notify affected individuals and the Office of the Privacy Commissioner of Canada as required by applicable law, including PIPEDA's breach of security safeguards provisions. Trackore maintains a record of all security breaches involving personal information regardless of whether notification is required.